Maruti Suzuki is set to discontinue its midsize sedan, the Ciaz, by April 2025. This decision is largely driven by declining sales and a significant shift in consumer preference towards SUVs in the Indian market. Despite the impending discontinuation, the Ciaz has seen a notable increase in sales over the past two months. In January 2025, sales rose by 65.52% compared to the previous month, and in February 2025, they increased by 42.84%.
Background and Reasons for Discontinuation
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Market Shift: The Indian automotive market has witnessed a substantial decline in sedan sales, from 20% in 2015 to less than 10% in 2024, while SUVs now account for over 50% of the market.
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Lack of Updates: The Ciaz, launched in 2014, has only received a mid-life facelift in 2018 and lacks modern features compared to its competitors.
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Competition: Models like the Volkswagen Virtus, Skoda Slavia, and Hyundai Verna have dominated the midsize sedan segment, further reducing the Ciaz's market share.
Recent Sales and Discounts
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Sales Increase: Despite its impending discontinuation, the Ciaz has seen a surge in sales recently, possibly due to clearance efforts by Maruti Suzuki.
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Discounts: The company is offering significant discounts, including a cash discount of ₹10,000 and a scrappage bonus of up to ₹30,000, to clear existing stock.
Features and Specifications
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Engine: The Ciaz is powered by a 1.5-liter petrol engine with a 5-speed manual or 4-speed automatic transmission.
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Safety Features: It includes over 20 safety features, such as dual airbags, ABS with EBD, and electronic stability program (ESP).
Maruti Suzuki has not officially confirmed the discontinuation, but multiple industry sources support this development. The Ciaz's retirement marks the end of Maruti Suzuki's presence in the midsize sedan segment in India.